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If you’re looking into advertising, online is the best place to spend your advertising money at the moment. Traditional advertising channels (think newspapers, magazines, TV, etc) have their place but they require quite a lot of money and they just aren’t as powerful.
Online advertising is incredible because you can target your ideal customer - right down to age, location, interests and if they visited your website in the last 6-months.
Let’s be honest it’s mildly creepy but hugely powerful for your business to make sure every cent you pay in advertising gets to the people who are definitely interested in hearing from you.