If you’re running Facebook or Instagram ads (or even thinking about it), the Meta Pixel is one tool you don’t want to skip.

This simple bit of code connects your ads to real results—things like sales, enquiries, and bookings. But getting it set up properly can be confusing, especially if you're not deep in the back end of your website every day.

Our checklist will walk you through:

• What the Meta Pixel actually does

• How to install it (even if you’re not technical)

• What to test so you know it’s working

• How to future-proof your ads with good data

No fluff, no jargon—just practical steps you can use straight away. Enter your details and we’ll send the checklist straight to your inbox.