How Coaching Helped This is Electric Boost Click-Through Rate and Increase Weekly Enquiries with DIY Google Ads
The Snapshot
Client: This is Electric – They are Tasmanian electricians specialising in high-quality EV charger installations for homes and businesses. They’re clean energy advocates with a reputation for doing things properly—no shortcuts, no guesswork, just good work done right. Locally owned and operated, they make the switch to electric simple, future-focused, and built to last.
Service: Google Ads Coaching & Strategy Support
Timeframe: 6+ weeks (fortnightly sessions)
Results:
– 8.50% average click-through rate (CTR)
– Weekly ad clicks increased 47%
– Phone enquiries increased to 4 per week
The Challenge
Sarah from This is Electric wanted to learn how to manage her own Google Ads campaigns with confidence. Rather than outsourcing, she was looking for structured coaching support to understand what to look for, how to improve performance, and how to get more value from her ad spend.
The Strategy
We met every fortnight for 30 minutes to review Sarah’s campaign performance together. Each session focused on real-time data—Click-Through-Rates (CTR), search terms, cost per click, keyword performance—and we discussed changes that could improve results, reduce wasted spend, and evolve the strategy. In a nutshell we launched a great ad so we focused our time on getting the most out of every single dollar that was spent.
All sessions were recorded, giving Sarah the option to review learnings and revisit any details at her own pace.
The Implementation
Sarah implemented all changes between sessions herself. The focus was on Google Search Ads targeting users looking for electric vehicle charger installations in Tasmania. She improved her campaign structure, refined keywords, adjusted ad copy, and gradually introduced optimisations like:
negative keywords
improved ad extensions
better landing page relevance
Each fortnight built on the last, allowing her to test, learn, and evolve her approach based on live performance.
The Results
With ongoing coaching and hands-on learning, the campaign delivered meaningful improvements:
8.50% average Click-Through-Rate (CTR)
Weekly ad clicks increased from 17 to 25 - that’s a 47% increase with zero additional budget
Phone call conversions increased to 4 per week
These results were driven by practical changes implemented between sessions—not by increasing ad spend.
The Client’s Words
“Millie has made learning about Google Ads really enjoyable and effective for our electrical business, This is Electric.
I love that Millie is happy to share her knowledge and build skills, not just do the work herself.
With Millie's help and coaching, we've increased our visibility online and we've increased our quality leads.
We now have some great data to keep building our business in the right direction, and we're looking for other projects that Millie can help us with so we can keep working together!”
Sarah, This is Electric
What’s Next
Google Ads doesn’t have to be a mystery. With the right coaching, you can gain the skills and confidence to manage campaigns yourself —while still driving results that matter.
If you’d like to get more from your own campaigns (without handing over the reins), get in touch.
