How Meta Ads Coaching Helped Renata Boutique Achieve 17× ROI and $7.5K in Revenue from DIY Instagram Ads
The Snapshot
Client: Renata Boutique – Hobart-based fashion retailer
Service: Meta Ads Coaching (Facebook & Instagram)
Additional Service: Meta Pixel conversion tracking setup
Timeframe: Coaching across campaign setup and launch
Results:
17× return on ad spend (ROAS) - yep, they got $17 for every $1 spent
Over $7,500 revenue generated from under $500 ad spend
Cost Per Click 55% cheaper than other advertisers in the same industry
The Challenge
Renata Boutique had previously run ads on Facebook and Instagram, but with limited success. They were ready to reach new audiences, increase product sales, and understand how to manage their own Meta Ads campaigns properly. Rather than outsource, they wanted to learn how to do it right—and do it themselves.
The Strategy
We kicked off with a coaching-first approach: each session focused on building a clear Meta Ads strategy aligned with Renata Boutique’s business goals. The aim was to empower—not overwhelm—with practical, tailored guidance that could be applied again and again.
As an additional service, we also helped the client install and configure their Meta Pixel, allowing for full tracking of key conversion stages including:
Product views
Add to cart
Completed purchases
This data laid the groundwork for smarter campaign decisions and audience targeting.
The Implementation
Our coaching sessions walked through every step of a successful campaign, from strategy to launch. Together, we:
Created and refined custom and lookalike audiences
Mapped the ad objective to sales-focused goals
Reviewed past ads and identified why they hadn’t delivered
Built new campaigns from scratch inside Meta Ads Manager
Discussed how to monitor, measure, and adjust once live
We explained not just what to do, but why—giving the client the skills and understanding to repeat the process with confidence.
All sessions were recorded, so Renata Boutique can continue to revisit, improve, and build on their knowledge.
The Results
Renata Boutique launched a fully self-managed Meta Ads campaign with outstanding results:
17× ROAS – $17 return for every $1 spent
Over $7,500 revenue from less than $500 in ad spend
Click Through Rate (CTR) 258% higher than industry benchmarks for Meta Ads
Cost per Click (CPC) was just $0.31 - that’s 55% cheaper than other advertisers in the same industry!
What’s Next
This isn’t hand-holding. It’s capability building.
Our Meta Ads Coaching gives you more than a one-off campaign—we teach you how to think like a strategist, implement like a pro, and measure what really matters.
