How We Helped Labor Nurse Mama Generate 5× ROI and 213 Webinar Sign‑Ups in Just 2 Weeks
“Squawk Digital nailed the targeting and creative.
Our webinar filled faster than ever and we saw real return.”
– Trish, Founder, Labor Nurse Mama
Snapshot
Client: Labor Nurse Mama (online pregnancy educator with 155k followers)
Services Delivered: Facebook + Instagram Lead Generation Ads
Timeframe: 2 weeks
Results:
213 webinar sign‑ups (5× original benchmark)
USD $4.16 Cost Per Lead (down from USD$9.12) - that’s a saving of almost 50%
The Challenge.
Trish, a former labour nurse and mum of seven, wanted to grow sign‑ups for her free masterclass—a funnel tool to sell her $297 paid course.
Historically, 10 % of webinar sign‑ups converted to course sales. Her challenge? Reach more prospective mums without overspending.
The Implementation.
We set up pixel tracking to capture webinar registrations and campaign performance.
Ads ran over Facebook and Instagram using educational, aspirational visuals centred around ‘dream birth stories.’
We allocated budget dynamically: top ad received $380, low performer $150.
The Results.
The campaign was over two weeks and during this two week process and the set up and strategy process we undertook the following steps and preparation
Defined Conversion Optimisation & Tracking Set Up
213 webinar sign‑ups (202 % above the 110‑sign‑up target)
USD $4.16 cost per sign‑up (down 54 % compared to $9.12 benchmark)
Top ad reached USD $2.45 per sign‑up—73 % cheaper than benchmark
Estimated 22 course sign‑ups → USD $6,543 revenue from $1,000 in ad spend (5× ROI)
Cost Per Webinar Signups
What next?
If you’re an online educator or service business wondering how a meta‑ads funnel could boost sign‑ups and revenue, let’s have a chat.
