Lots of free hashtags for Hobart small businesses.

Lots of free hashtags for Hobart small businesses.

I bang on a lot about the importance of hashtags on Instagram as a tactic to boost your reach and expose your brand to an all new audience but this advice comes with one big rule  – if you’re a local brand, use local hashtags.

 

I know it makes it seem like I am needlessly making your life harder but there’s no point reaching five million people who are searching for #restaurants if you’re a restaurant in Launceston or Hobart. Sure fifty people from the US might ‘like’ your post and that will boost your ego but they’re never going to be feet through your door, however the people in your area will eat your food so spend your time wooing them.

Hobart Hashtag Instagram Search.png

 

If you’re not “in the know” and not currently across the current hashtags for your area, it can be difficult to find them as they’re not always as straight forward as #hobartbusiness – in fact sometimes people have come up with catchy ones like #NoHo or #midtownhobart which can be harder, near impossible, to find in a general search.

 

The thing is that the Instagram hashtag search function (say that three times fast!) isn’t super intuitive which means searching for “Hobart” will pretty much pull up any hashtag that starts with Hobart but would miss anything where Hobart isn’t first– like #midtownhobart. The example to the left shows a "Hobart" search in action on Instagram.

 

You can get a bunch of local hashtags for Hobart here (which I’ll probably just refer to as Hobart Hashtags for the rest of this post…because…well its quicker to type and less clunky to say). I’ll also give you some strategies on how you locate hashtags that are relevant to your area and to your industry- just on the slim chance that this limited list doesn’t cover your industry or you’re not in beautiful Hobart.

  

So that's the list of hashtags that I know of, could find, are relevant and get sufficient traffic to be worthwhile. But hashtags change all the time and there will always be trending hashtags so you need to get on top of researching this for yourself. Here are a couple of tips on how you can keep on top of trends and find new relevant hashtags. 

  • Keep an eye on local businesses. Every now and then you should be having a look at what your direct competitors are doing and also what other businesses in the area are posting. It's always a good idea to click on the hashtags they're using and confirm how active they are

  • Follow the national or international (depending on what's relevant to your business) account that you're target audience is following. Keep on top of their hashtags and the hashtags of related accounts - using these exposes you to an audience that would be interested in your product but isn't searching the local hashtags.

  • Do a location search on the area you're interested in a look through the posts to see what hashtags people are using. If you start to notice a consistent hashtag that is routinely used, quickly check what kind of posts and traffic it gets to ensure it's relevant and pretty active.

 

It's always a good idea to do this type of research every couple of weeks, things can move quickly and you want to make sure you stay on top of things. Overall the research shouldn't take you more than 5 minutes - you could easily do this whilst you're waiting for the kettle to boil or for your coffee order. 

 

As always when you’re selecting hashtags pick the ones that are relevant to your business and to the image. Sure ‘bunging in’ a bunch of different hashtags will put you in front of a wider audience but they’re not an audience that is interested in your content so it’s a waste of time, it also makes you look a little spammy. For example, if you’re a real estate agent uploading a new listing and using #hobartboutique it is unlikely that the house will be relevant to the people who are searching for images from Hobart shops.

 

There are a million and one hashtags relevant to Hobart and whilst I tried really hard to get a range of relevant hashtags for you I am absolutely sure I have missed some – comment below with any Hobart hashtags I’ve missed and I’ll add them to the list.

Who are you & why are you giving me all this awesome help?

Hi, my name is Millie and I’m a Tasmanian digital marketer, word nerd and coffee addict. Squawk Digital is my Hobart based digital marketing studio.

We're all about custom solutions that are highly practical and designed to work with your current structure, processes and workflows. We don't do cookie-cutter, boring arse generic marketing because it doesn't work, and we’re all bored with that shit - you know that’s true.

All the hashtags you need as a Tasmanian small business.

All the hashtags you need as a Tasmanian small business.

Getting your content just right changes how people see your business. Get your free size guide here.

Getting your content just right changes how people see your business. Get your free size guide here.